Communicate
How a structured social media strategy and brand refresh took Rachips from a local hidden gem to a digitally-driven brand receiving DM orders every week.
Rachips made exceptional South African snacks — but almost nobody knew it. With just 200 followers on Instagram and no consistent content strategy, the brand was invisible outside its immediate neighbourhood. The founder wanted to grow but had no roadmap for social media, no brand consistency, and no system for turning followers into customers.
Onea Africa combined Brand Identity & Visual Refresh, Social Media Management, IT Services & Digital Setup to create a practical delivery path for Rachips.
In six months, Rachips grew from 200 to over 4,000 followers — and more importantly, began receiving direct message orders every week. The brand now has a waiting list for custom snack orders.